Privacy
Policy

Welcome to Velocity Performance Academy ("VPA", "we", "us", or "our"). This Privacy Policy explains how we collect, use, store, share, and protect information about you when you visit our website at vpa-training.com (the "Website"), interact with our content, or contact us.

Velocity Performance Academy is a fitness and health content publishing platform. The Website functions primarily as an informational blog and resource hub, delivering evidence-based content across eight core categories: Guide, Beginners, Exercises, Routines, Training, Tips, Workout, and general fitness topics. We serve a broad audience ranging from complete beginners to advanced fitness enthusiasts.

By using this Website, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this policy, please discontinue your use of our Website.

We collect information from you in a number of ways when you use our Website. This includes information you provide directly to us, information collected automatically through your use of the Website, and information from third-party services.

Information You Provide Directly

When you voluntarily contact us, submit a consultation request, or fill out any form on our Website, we may collect the following personal information:

• Full Name — to identify you and personalise our communications with you.
• Email Address — to respond to your enquiry, send requested information, or communicate regarding our services.
• Postal / Mailing Address — if provided, to correspond with you or fulfil any requests that require physical correspondence.
• Phone Number — if provided, to contact you directly regarding a consultation or service enquiry.
• Message Content — any details you include in the body of a contact form, including your fitness goals, health status, or questions.

Providing this information is entirely voluntary. However, certain information (such as your name and email address) is required to process your contact form submission or consultation request. You are not obligated to provide your postal address or phone number, and these fields will be clearly marked as optional where applicable.

Information Collected Automatically

When you visit our Website, certain information is collected automatically by us or our third-party service providers. This may include:

• IP Address — your Internet Protocol address, which may indicate your approximate geographic location.
• Browser Type and Version — the web browser you are using (e.g., Chrome, Safari, Firefox).
• Operating System — the operating system running on your device.
• Pages Visited — which pages and articles on our Website you view, and in what order.
• Time Spent on Pages — how long you spend reading each page or article.
• Referring URLs — the website or search engine that directed you to our site.
• Device Identifiers — identifiers associated with your device, such as device type, screen resolution, and hardware model.
• Cookie Data — data stored in cookies and similar tracking technologies placed on your device (see Section 4 for full details).

This automatically collected information is generally non-identifying on its own but may be combined with other information to identify you. It is primarily used to understand how visitors use our Website and to improve the quality of our content and user experience.

We use the information we collect for a range of purposes, all of which are connected to operating and improving the Website and responding to your enquiries. The primary purposes for which we use your data are:

Purpose	Data Used	Basis
Respond to contact form submissions and consultation requests	Name, email, address, phone, message content	Legitimate interest / contract performance
Analyse Website traffic and user behaviour	IP address, pages visited, device data, cookies	Legitimate interest
Display targeted and relevant advertising	Cookie data, browsing behaviour, IP address	Consent (where required)
Improve Website performance and content quality	Anonymised analytics data	Legitimate interest
Protect against security threats and fraudulent activity	IP address, browser data, Cloudflare logs	Legitimate interest
Comply with legal obligations	Any personal data as required	Legal obligation

We will not use your personal data for purposes that are incompatible with those listed above without first notifying you and, where required, seeking your consent.

Our Website uses cookies and similar tracking technologies to enhance your experience, analyse site usage, and deliver relevant advertising. A cookie is a small text file placed on your device by a website server. Cookies allow websites to recognise your device and store certain information about your preferences or browsing activity.

Types of Cookies We Use

We use the following categories of cookies on our Website:

• Functional Cookies — These cookies are necessary for the Website to function correctly. They enable core features such as page navigation, form submissions, security, and maintaining session preferences. These cookies do not collect personally identifiable information and cannot be switched off without affecting Website functionality.
• Marketing / Advertising Cookies — These cookies are used to deliver advertisements that are relevant to you and your interests. They track your browsing activity across our Website and may also track activity on other websites. This information may be shared with our advertising partners (including Google Ads) to display targeted content. These cookies are set based on your consent where applicable under relevant law.
• Analytics Cookies — Set by Google Analytics to collect information about how visitors use our Website. This data includes pages visited, time on page, traffic sources, and general geographic location (derived from IP address). The data is aggregated and anonymised where possible. See Section 5 for more details on Google Analytics.

Managing Your Cookie Preferences

You have the right to accept or decline non-essential cookies. You can control cookie settings through your web browser. Most browsers allow you to refuse cookies, delete existing cookies, or set notifications when a cookie is placed. Please note that disabling cookies may affect the functionality of certain features of our Website.

The following browser links provide instructions for managing cookies:

• Google Chrome — Settings > Privacy and Security > Cookies and Other Site Data
• Mozilla Firefox — Options > Privacy & Security > Cookies and Site Data
• Apple Safari — Preferences > Privacy > Manage Website Data
• Microsoft Edge — Settings > Cookies and Site Permissions

For opting out of interest-based advertising from Google, visit google.com/settings/ads. To opt out of Google Analytics tracking across all websites, you can install the Google Analytics Opt-out Browser Add-on.

We use a number of third-party services to operate our Website and deliver our content effectively. Each of these services may collect, process, or store data in accordance with their own privacy policies. We encourage you to review those policies directly.

Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC ("Google"), to understand how visitors interact with our Website. Google Analytics collects information such as how often you visit our Website, what pages you visit, and what other websites you visited prior to arriving at our site. Google uses this data to prepare reports on Website activity for us.

Google Analytics collects only anonymous, aggregated data and does not identify individual users. Google may use your data as permitted by Google's terms of service and privacy policy. You can learn more at policies.google.com/privacy. To opt out of Google Analytics, install the browser add-on available at tools.google.com/dlpage/gaoptout.

Google Ads

We use Google Ads (formerly Google AdWords) to display advertising on our Website and potentially on other Google partner networks. Google Ads uses cookies to serve ads based on your prior visits to our Website and other websites. This enables relevant advertising to be shown to users who have previously visited our pages.

You may opt out of personalised advertising by visiting google.com/settings/ads or by visiting the Network Advertising Initiative opt-out page. Google's advertising privacy practices are described in their Advertising Policies.

Cloudflare

Our Website uses Cloudflare, a content delivery network (CDN) and internet security service provided by Cloudflare, Inc. Cloudflare acts as a reverse proxy, meaning all traffic to and from our Website passes through Cloudflare's network. Cloudflare may collect certain data including IP addresses, HTTP headers, and other information transmitted as part of the standard internet communication process.

Cloudflare uses this data to provide its services including DDoS protection, performance optimisation, and security threat detection. Cloudflare's privacy policy is available at cloudflare.com/privacypolicy.

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

• Service Providers — We may share your information with trusted third-party service providers who assist us in operating our Website, including hosting providers, analytics services (Google Analytics), advertising networks (Google Ads), and security services (Cloudflare). These providers are only authorised to use your information as necessary to provide services to us and are contractually required to maintain the confidentiality and security of your data.
• Legal Requirements — We may disclose your information if required to do so by law, or in response to a valid legal request such as a court order, subpoena, or government authority request, or where we reasonably believe disclosure is necessary to protect the rights, property, or safety of Velocity Performance Academy, our users, or the public.
• Business Transfers — In the event of a merger, acquisition, reorganisation, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via a prominent notice on our Website if such a transfer occurs and your data becomes subject to a different privacy policy.
• With Your Consent — We may share your information with other third parties where you have provided explicit consent for us to do so.

We do not share your personal contact information (name, email, phone) with advertisers or marketing partners. Advertising on our Website is facilitated through cookie-based tracking rather than the sharing of your personal contact details.

We retain your personal data only for as long as is necessary for the purposes described in this Privacy Policy, or as required by applicable law. The specific retention period depends on the nature of the data and how it was collected:

• Contact Form Submissions — Data submitted through our contact forms (name, email, phone, message) is retained for as long as necessary to respond to your enquiry and maintain reasonable records of communications. We periodically review and delete this data when it is no longer required.
• Analytics Data — Data collected through Google Analytics is retained in accordance with Google's standard retention settings, which default to 26 months for user and event data. You can review Google's data retention policies at support.google.com/analytics.
• Cookie Data — Functional cookies and tracking cookies are retained for varying periods depending on the cookie type — from the duration of your browser session (session cookies) to up to 2 years (persistent cookies). Specific cookie expiry periods may be reviewed through your browser's developer tools.
• Cloudflare Logs — Cloudflare may retain log data including IP addresses for security and operational purposes. Cloudflare's data retention practices are described in their privacy policy.

When personal data is no longer required for the purposes for which it was collected, we will delete, anonymise, or aggregate it in a manner that ensures it can no longer be used to identify you.

Our Website is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13 years of age. Velocity Performance Academy's content is intended for adults and individuals of sufficient age to make their own fitness and health decisions.

If you are a parent or guardian and you believe that your child under the age of 13 has provided us with personal information without your consent, please contact us immediately at the details provided in Section 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take prompt steps to delete that information from our records.

Depending on your location and the applicable data protection laws, you may have certain rights with respect to your personal data. While VPA does not operate under a specific regulatory framework (such as GDPR or CCPA), we respect the following general privacy rights and will endeavour to honour reasonable requests:

• Right of Access — You have the right to request a copy of the personal information we hold about you. We will respond to such requests within a reasonable timeframe.
• Right to Rectification — If you believe that any personal information we hold about you is inaccurate or incomplete, you have the right to request that we correct or update it.
• Right to Erasure — You may request that we delete your personal information from our systems, subject to any legal obligations we may have to retain certain data.
• Right to Restrict Processing — You may request that we restrict the processing of your personal data in certain circumstances, for example while the accuracy of the data is contested.
• Right to Data Portability — Where technically feasible and where processing is based on your consent or the performance of a contract, you may request a copy of your data in a structured, commonly used, and machine-readable format.
• Right to Object — You have the right to object to the processing of your personal data for purposes based on our legitimate interests, including direct marketing (where applicable).
• Right to Withdraw Consent — Where processing is based on your consent, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, please contact us using the details in Section 13. We will respond to your request as promptly as possible and will not charge a fee for reasonable requests. We may need to verify your identity before processing your request.

Please note that these rights are not absolute and may be subject to limitations under applicable law. We will always inform you of the reason if we are unable to fulfil a request.

We take the security of your personal information seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, disclosure, alteration, or destruction. These measures include:

• SSL/TLS Encryption — Our Website uses HTTPS (Secure Hypertext Transfer Protocol) to encrypt data transmitted between your browser and our server, protecting information in transit.
• Cloudflare Security — We use Cloudflare's infrastructure to provide DDoS protection, Web Application Firewall (WAF) services, and bot management, protecting our Website and your data from malicious activity.
• Access Controls — Access to personal data we hold is restricted to individuals who require it for legitimate operational purposes. We maintain internal policies governing data access and handling.
• Third-Party Vetting — We only use reputable third-party services (Google, Cloudflare) that maintain their own robust security practices and are subject to independent security audits.

While we take reasonable steps to protect your personal information, please be aware that no method of data transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, and we encourage you to take steps to protect yourself online, including using strong passwords and being cautious about sharing personal information.

In the event of a data security incident that may affect your personal information, we will take appropriate steps to investigate and address the breach, and will notify affected individuals as required by applicable law.

Our Website may contain links to external websites, including links to our social media platforms (Facebook, Instagram, and Pinterest), product or service affiliates, and other fitness or health resources. These links are provided for your convenience and informational purposes only.

We do not control the content, privacy practices, or security of any external websites linked from our Website. This Privacy Policy applies solely to data collected by vpa-training.com. When you click on a link to an external site, you leave our Website and are subject to that site's own privacy policy and terms.

We strongly encourage you to review the privacy policy of any external website you visit before providing any personal information. Velocity Performance Academy is not responsible for the privacy practices, content, or data handling of any third-party websites or services linked to or from our site.

Our social media presences on Facebook (Facebook.com/FitnessLifeHealthWeb), Instagram (Instagram.com/fitnesslifehealthweb), and Pinterest (Pinterest.com/fitnesslifehealth) are subject to those platforms' respective privacy policies and terms of service. When you interact with VPA through these social platforms — such as liking, commenting, sharing, or sending a direct message — those platforms may collect and process your personal data in accordance with their own privacy policies, over which VPA has no control.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make changes, we will update the "Last Updated" date at the top of this page and, where the changes are significant, we will make reasonable efforts to notify you — for example, by displaying a notice on our Website.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our Website following the posting of changes constitutes your acceptance of those changes.

If you disagree with any changes to this Privacy Policy and do not wish to be bound by the updated terms, you should discontinue your use of our Website. The version of this Privacy Policy in effect at the time you provide information to us will govern the use of that information.

If you have any questions, concerns, or requests relating to this Privacy Policy or the way we handle your personal data, please contact us using the following details:

• Website: vpa-training.com
• Contact Page: vpa-training.com/about-contact/
• Facebook: facebook.com/FitnessLifeHealthWeb
• Instagram: instagram.com/fitnesslifehealthweb
• Pinterest: pinterest.com/fitnesslifehealth

We will endeavour to respond to all privacy-related enquiries within a reasonable timeframe. Where your request relates to the exercise of a specific data subject right, we will respond within the timeframe required by applicable law or, where no specific requirement exists, within 30 days of receipt.

If you are not satisfied with our response, or if you believe we are processing your personal data in a manner that infringes applicable data protection law, you have the right to lodge a complaint with the relevant supervisory authority in your jurisdiction.